With Parrot Analytics
Global Entertainment Analytics & Audience Insights
In today’s global entertainment and media landscape, creative success is increasingly shaped by data-driven decision-making. From streamers and broadcasters to production studios and distributors, industry leaders rely on deep audience analytics, consumption patterns, and predictive insights to guide everything from greenlight decisions to commissioning strategies and marketing campaigns.
This masterclass demystifies how data actually influences creative development—and why understanding it is becoming essential for anyone working in film, television, animation, and digital content.
Led by Parrot Analytics, a global authority on entertainment analytics, the session introduces participants to the real logic behind trend forecasting, audience demand measurement, and market intelligence. Rather than positioning data as a replacement for creativity, the session explores how insights are used to inform creative risk, identify opportunity gaps, and anticipate audience behaviour across territories.
Participants will leave with a clearer understanding of how content decisions are made at an industry level—and how emerging creators and professionals can stay relevant in a data-informed ecosystem.
Why data has become central to content creation and commissioning
How industry leaders gather, analyse, and apply audience and consumption data
How film, TV, animation, and digital content trends are identified and tracked
What “demand” really means in a global entertainment context
How creators can stay ahead of trends without chasing short-term hype
The balance between creative intuition and analytical insight
Practical tools and ways students and young professionals can start using data literacy today
Students and emerging professionals in film, TV, animation and media
Creators curious about how decisions are made behind the scenes
Producers, developers, and marketers building strategic awareness
Anyone wanting to understand why certain content gets made and why some doesn’t
With Roy Kristoffersen
Lead 3D Artist, Qvisten Animation
As creative studios scale and production timelines tighten, pipelines have become one of the most critical (and strategic) elements of modern content creation. The choices studios make around tools, workflows, and interoperability now directly affect creative freedom, efficiency, and long-term sustainability.
This masterclass offers a behind-the-scenes look at how future-ready pipelines are designed and implemented in real studio environments.
Led by Roy Kristoffersen, Lead 3D Artist at Qvisten Animation, the session explores how studios approach pipeline planning from early development through to final delivery. A key focus will be on decision-making around tools, particularly Houdini vs. Unreal Engine, and how to determine when to use each, why, and how to make them work seamlessly together.
Participants will also see a practical demonstration of advanced Houdini–Unreal character rigging workflows, showing how smart pipeline design can unlock faster iteration, cleaner handoffs, and new creative possibilities.
How modern studios think about pipeline design and future-proofing
Strategic decision-making across tools and workflows
Houdini vs. Unreal Engine: strengths, limitations, and best-use cases
How to integrate Houdini and Unreal into a cohesive production pipeline
Real-world examples of pipeline optimisation in studio environments
A live demo of Houdini–Unreal character rigging workflows
How strong pipelines enable creativity rather than restrict it
Students and emerging professionals in animation, VFX, and games
Technical artists and pipeline-curious creatives
Artists exploring Houdini, Unreal Engine, or real-time workflows
Anyone interested in how studios are preparing for the future of production
With representatives from:
Qvisten Animation · Breda University of Applied Sciences (BUaS) · Université Paris 8 · DIGIC · FABW
Technology is transforming the creative industries at an unprecedented pace. From AI-assisted production and virtual pipelines to real-time engines, XR, cloud rendering, and automation, change is no longer a single moment of disruption it has become a permanent state of evolution.
This live panel brings together industry professionals and higher education leaders to explore how this technological shift is reshaping creative work, production models, and career pathways.
Rather than focusing on tools alone, the discussion looks at the structural impact of technology: how studios are adapting, what skills are becoming essential, and how education must evolve to prepare students for an industry defined by continuous innovation.
Participants will gain insight into how industry and academia are responding to the same challenges—and where gaps, opportunities, and new forms of collaboration are emerging.
How emerging technologies are reshaping creative production today
What a “permanent state of change” means for careers in the creative industries
The impact of AI, real-time workflows, XR, and automation on creative roles
How studios are adapting pipelines, teams, and skill requirements
How higher education institutions are responding to industry transformation
What future professionals need to learn—and how they can stay adaptable
Students and emerging professionals navigating rapid technological change
Educators and researchers in creative and technical fields
Industry professionals interested in long-term transformation
Anyone wanting a broader perspective on where the creative industries are heading
With Katrine Broe Møller Sørensen
Programme & Project Lead · Head of Research Programme | Animation, The Animation Workshop
Creative industries are culturally rich but they are also high-cost, high-risk, and economically complex. For creatives to build sustainable careers, understanding how projects are financed is essential.
This masterclass offers a clear, practical introduction to the economic realities of working in animation, film, and games in Europe, helping participants understand where money comes from, how projects are structured, and what funders and investors actually look for.
Led by Katrine Broe Møller Sørensen from The Animation Workshop, the session breaks down both public and private financing models, including European funding frameworks, national and regional incentives, and private investment dynamics. Participants will also gain insight into international co-production, tax rebates, and cross-border collaboration—key mechanisms shaping European creative production today.
Rather than focusing on theory, the session equips participants with the foundational economic literacy needed to navigate an industry in constant transformation.
How creative projects are financed in Europe today
An overview of public funding systems, including Creative Europe, national film funds, regional incentives, grants, and foundations
The basics of international co-production and cross-border collaboration
How tax rebates and incentives influence where and how projects are made
An introduction to private financing in film, animation, and games
What private investors expect from creative projects
How economic thinking helps creatives build more resilient careers
Students and graduates interested in VFX careers
Artists considering VFX but unsure which role fits them
Creatives preparing portfolios or demo reels for studios
Anyone seeking a realistic view of the VFX industry today
